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Executive Team

Harvey Goodman

Chief Product Officer

Harvey brings more than 25 years of experience in education to his leadership of Key Data Systems. He taught sixth grade in LAUSD, was a product manager for WorkWise, and served as VP of Edusoft Product Development for Riverside Publishing.

Harvey realized that educators needed more and better-quality formative assessment content to use with their assessment technology, so he co-founded Intel-Assess, which would grow to support more than 120 school districts. When Intel-Assess was acquired by Amplify, Harvey served as Chief Product Officer for the assessment division.

In 2016, Harvey, along with four partners, formed Fluence Learning, whose mission was to provide school districts with assessment content that influences learning. Harvey served as the CEO. In 2017, Fluence Learning joined forces with Key Data Systems, where Harvey manages strategy.

Harvey holds an M.Ed. from the University of Massachusetts and a BA in economics from Duke University.

Deryl Seale

Chief Technology Officer

Deryl has been developing effective software products for 20 years for companies big and small, including Edusoft, where he worked with David Fraioli and Harvey Goodman. His interests span every aspect of product development — from concept to coding to deployment. His passion is using Agile development practices to make teams productive.

He credits his experience co-founding Intel-Assess as critical for leading great software teams. When Intel-Assess was acquired by Wireless Generation (now Amplify), Deryl served as Executive Director of Engineering at Amplify Education, where he led several software teams delivering a range of online assessment products.

In 2016, Deryl, along with four partners, formed Fluence Learning, whose mission was to provide school districts with assessment content that influences learning. Deryl served as the CTO. In 2017, Fluence Learning joined forces with Key Data Systems.

Deryl holds BA in Computer Science from the University of Texas at Austin.

Ketan Parekh

VP of Finance

Ketan comes to Key Data Systems as a seasoned finance executive with 15 years of experience in technology, hospitality, and manufacturing industries. He is responsible for all aspects of finance, including accounting, financial reporting, budgeting and forecasting, M&A, debt management, etc.

Ketan strongly believes that a great education system is critical to solving some of today’s biggest challenges. He is excited about providing teachers with high-quality assessment tools that elevate the quality of education.

His key competencies include budgeting and forecasting, mergers and acquisitions, accounting, financial reporting, debt financing, business and data analysis, business strategy, and mentoring, among many others.

Ketan graduated from the B Tech program in civil engineering at the Indian Institute of Technology in Mumbai, India. He also holds an MS in structural engineering from the University of Cincinnati and an MBA in finance and international business from the University of Chicago Booth School of Business.

Sheridan Doerr

VP of Sales and Services

Sheridan has spent more than 20 years in education, including 10 years as a classroom teacher. She brings her keen understanding of educators to her current role. Sheridan moved from the classroom to publishing after her work on a state-level assessment committee. She spent 10 years at Riverside Publishing, where she was a content specialist and product manager for the company's formative assessment bank.

Sheridan joined Intel-Assess in 2011, where she directly supported districts in assessment development. When Intel-Assess was acquired by Wireless Generation (now Amplify), Sheridan led the Assessment Creation Team.

In 2016, Sheridan, along with four partners, formed Fluence Learning, whose mission was to provide school districts with assessment content that influences learning. Sheridan served as the EVP of Educational Partnerships. In 2017, Fluence Learning was acquired by Key Data Systems

Sheridan holds a BA in elementary education with a minor in mathematics from Northeastern State University in Oklahoma.

David Fraioli

VP of Content Operations

David has worked in the technology and publishing industries for 20 years, building and managing complex operations for software and education companies. His experiences range from managing content development to directing complex technical upgrades, all with stringent cost controls and time limitations.

At Riverside Publishing, David served as Director of Client Operations, where he directed an organization consisting of content specialists, editorial staff, data analysts, and support personnel.

In 2007, he co-founded Intel-Assess, where he was responsible for all aspects of the company’s operations. When Intel-Assess was acquired by Wireless Generation (now Amplify), David became VP of Content Operations.

In 2016, David, along with four partners, formed Fluence Learning, whose mission was to provide school districts with assessment content that influences learning. David served as the COO. In 2017, Fluence Learning joined forces with Key Data Systems.

David holds a BA from University of California, Berkeley.

Anne Kel-Artinian

VP of Content Development

Anne brings more than 30 years of experience in education and technology to her role at Key Data Systems, where she engages in her twin passions for developing high-quality content and supporting educators.

Her experience includes teaching at San Jose State; designing and authoring large-scale curriculum products at Computer Curriculum Corporation/Pearson before serving as the Director of Curriculum; leading the design and development efforts at Academic Systems, RiverDeep, CTB, and Lesson Lab; and directing new product design at Achieve 3000 in its early stages.

Anne joined Intel-Assess in 2009 to build its content team. When Intel-Assess was acquired by Wireless Generation (now Amplify), Anne led the Education Strategy team for the assessment. In 2016, Anne, along with four partners, spun off the original Intel-Assess business from Amplify to form Fluence Learning, where Anne served as CAO.

In 2017, Fluence Learning joined forces with Key Data Systems to provide even more comprehensive solutions to educators throughout the country.

Anne holds a BA in English from Pacific Lutheran University and an MA from San Jose State University.

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